On December 1, 2006, a year-long PSA campaign will launch nationally on cable television in support of World AIDS Day. This is the third annual HIV/AIDS awareness campaign Kismet Films has produced for Cable Positive. This year, celebrities discuss the advent of the first HIV/AIDS case 25 years ago.

Directed by Liev Schreiber (Everything is Illuminated, Scream), the campaign features Naomi Watts (King Kong), Calvin Klein, Eric McCormack (Will & Grace), Lorraine Bracco (The Sopranos), Bob Costas, Carson Kressley (Queer Eye for the Straight Guy), Famke Janssen (X-Men), Bernard Hopkins (championship boxer), B.D. Wong (Law & Order, Father of the Bride), Judith Light (Who¹s the Boss?), and Tony Kushner (Angels in America). Oscar-nominated recording artist Aimee Mann provided her song ³Nothing is Good Enough² from her album, Save Me.

The 2006-07 Join the Fight Spanish language campaign was directed by Rosie Perez (Do the Right Thing, White Men Can¹t Jump) and features Wilmer Valderrama (That 70s Show), Julissa Bermudez (BET¹s The Center), Judy Marte (Raising Victor Vargas), Erick Elias (Telemundo¹s Gitanas), Lorena Rojas (Telemundo¹s El Cuerpo del Deseo), and Miss Universe 2006 Zuleyka Rivera.

Both campaigns were shot by cinematographer Matthew Libatique (Inside Man, Requiem for a Dream, The Fountain).